Market research

Interviews with people who still have the scar tissue.

Not a 400-person survey of people who clicked a LinkedIn ad.

You get an interview guide, the scheduled conversations, call notes, and a synthesis memo. A transcript library is optional, and it stays tied to that project. Twelve interviews are not a census.

Clock

  1. Interview guide agreed before the first conversation.
  2. Fieldwork over the weeks the brief names. Twelve interviews are not a census.
  3. Notes as the calls happen, then a synthesis memo.
  4. Transcripts stay with that project. They are not a separate product.

Included

Scope this engagement